I'm an accomplished digital marketing and analytics leader with over 18 years of experience driving growth for major global brands. Currently, I serve as VP of Global Digital Product Management and Marketing at Uproad, leading data-driven expansion across platforms.
Previously, I held senior roles managing performance marketing, analytics, and acquisition at companies like Earth Class Mail, STARZ, Emirates Airlines, Expedia, Walgreens, and Trendyol. My specialties include paid and organic search, customer acquisition and retention, analytics, business intelligence and product management.
With my expertise in leveraging data to optimize marketing technology and campaigns, I have delivered exceptional results for SaaS, SVOD/OTT, e-commerce, travel, and entertainment companies across North America, Europe, the Middle East, and Asia. I excel at building high-performance teams, developing digital marketing strategies aligned to business goals, and quantifying marketing impact on the bottom line.