I'm an accomplished digital marketing and analytics leader with over 18 years of experience driving growth for major global brands. Currently, I serve as VP of Global Digital Product Management and Marketing at Uproad, leading data-driven expansion across platforms.
Previously, I held senior roles managing performance marketing, analytics, and acquisition at companies like Earth Class Mail, STARZ, Emirates Airlines, Expedia, Walgreens, and Trendyol. My specialties include paid and organic search, customer acquisition and retention, analytics, business intelligence and product management.
With my expertise in leveraging data to optimize marketing technology and campaigns, I have delivered exceptional results for SaaS, SVOD/OTT, e-commerce, travel, and entertainment companies across North America, Europe, the Middle East, and Asia. I excel at building high-performance teams, developing digital marketing strategies aligned to business goals, and quantifying marketing impact on the bottom line.
Engagements begin with an in-depth analysis of your current marketing technology stack, processes, data, and performance. Through discovery sessions and audits, we identify opportunities for optimization, growth, and improved efficiency.
You receive a comprehensive recommendations report detailing prioritized enhancements across your marketing operations, including:
Next step is to partner closely to implement a customized plan for your team. Our hands-on services accelerate marketing impact through:
With deep expertise and proven frameworks, we help optimize your marketing technology, strategy, and performance - saving you time and driving results. Our tailored approach accelerates outcomes based on your unique needs.
We work with a large number of clients from various industries, including: