Growth & Digital Product

Helping digital businesses grow — across markets, platforms, and teams.

A global executive with two decades scaling products, entering new markets, and building the teams that sustain the result.

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Who I Am

I build and scale digital businesses — turning strategy into growth you can measure, and teams that keep delivering it. My focus today is applying AI across product, content, and analytics to create a lasting edge.

A global operator with two decades of hands-on experience across enterprise, marketplace, and high-growth technology businesses — from early-stage scaling to executive leadership. Today based in Abu Dhabi, advising founders and boards, and serving on the board of Cineshort.

Companies I've Worked With

Selected organizations across my career, in product, growth, and digital transformation roles.

Abu Dhabi Media Office

Director, Digital Design & Development

Digital products and operating models for a national media network.

StarzPlay

SVP of Growth

Subscriber acquisition for MENA's leading OTT streaming platform.

Kapsch TrafficCom · Uproad

P&L Lead, North America

Profitable scaling for a mobility technology business.

Earth Class Mail

VP of Marketing

Virtual mail platform, acquired by LegalZoom.

SITO Mobile

VP of Digital Strategy

Data platform and cross-channel media strategies.

Emirates Airlines

VP of Digital Marketing

Global performance marketing and attribution systems.

Trendyol

VP, Online Marketing & BI

Turkey's leading e-commerce platform during hyper-growth.

Travelocity

Director of Acquisition Marketing

North America acquisition strategy & attribution rebuild.

Walgreens

Director of Search & Acquisition

SEO, SEM, and performance marketing for a Fortune 50 retailer.

Hotels.com / Expedia

Director of Search Marketing

EMEA acquisition marketing and SEM operations.

Premier Farnell

Director of eMarketing

Global electronics distribution, eMarketing leadership.

Impact

Outcomes from across two decades of building, scaling, and transforming.

900%

Sales growth via CRM & lifecycle programs

800x

Paying subscriber base scaled

75%

Reduction in customer acquisition cost

96%

Organic search traffic increase

100%

YoY MRR growth delivered

51%

Operational cost reduction

460x

Social audience grown

250%

Transaction growth in 7 months